The world of digital and online marketing is an exciting one where possibilities for building and growing a business are endless. In fact, in 2019 alone, there were over 4.3 billion internet users. For businesses, this means having an online presence is a must if they want to reach a big audience.
This is where online marketing comes into play, and all the different advertising methods your business should use in order to gain visibility and build brand awareness.
Curious to learn how digital marketing can help your business grow? We put together a detailed guide on online marketing, the different categories, and how you can use each marketing method to your advantage.
What Is Online Marketing?
Online marketing is the practice of using the internet and web-based tools, platforms, and channels in order to promote products, services, brands, and companies. Some of the most popular online marketing channels include:
- Content marketing
- Social media marketing
- Search engine marketing
- Email marketing
- Affiliate marketing
- Pay-per-click marketing
- Display advertising
Unlike traditional marketing, online marketing is a faster, more affordable way to build brand awareness, increase sales, and reach new potential customers.
How Does Online Marketing Work?
The goal of online marketing is to reach new customers via different online channels, including email, social media networks, search engines, and websites. With a solid online marketing strategy, you can grow your business exponentially and find your ideal target customers.
Content marketing is the king of online marketing. Everything you post online and on your website is content, and it has a certain purpose. In most cases, businesses post content in order to sell, but you can also build brand awareness, capture leads, build trust, and build an audience with your content.
The most popular forms of content include blog posts, videos, social media photos, infographics, GIFs, email newsletters, and ebooks. In order to convert leads into customers, you should prepare content for each stage of the customer journey.
SEO marketing means optimizing your website and content for search engines. This means using keywords and posting relevant, valuable content that users will find interesting. Search engines will then rank your website based on how users interact with it.
Search engine marketing is basically paid SEO, which means you pay search engines for keywords that you include in your ads. This means you don’t have to wait for search engines to rank your website organically – you can just pay them to boost your website to the top.
Email marketing is one of the most effective forms of online marketing. This is because you as a business already have permission to contact the leads and send them content directly in their inbox. Aside from sending informative, interesting, and useful newsletters, you can also offer discounts, incentives, and upsell packages.
You can use different email marketing and automation platforms to send mass emails to thousands of addresses at the same time. With email marketing, it’s important to not spam your contacts as your website can end up on the providers’ black list and search engines will also push it down their results pages.
Social Media Marketing
Social media marketing is one of the most popular and possibly the most effective digital marketing strategies. Social media platforms like Instagram and Facebook have billions of active users, so the advertising and marketing possibilities are endless. The reason why social media marketing works so well is that brands can build an audience of loyal fans. Once a brand gains the trust of its followers, it’s easier to sell to them.
This is why many social media influencers are so popular. They already have an audience of loyal fans who trust their recommendations. So when a brand advertises its products in front of that audience, it’s likely they’ll turn a huge profit working with that influencer.
You can also pay for ads on social media if you want to target a particular audience quickly. What’s important for each platform is that you post relevant, interesting, and engaging content. Avoid selling all the time as this can repel your audience and make them unfollow and block your page.
PPC stands pay-per-click advertising and is a marketing method where companies and advertisers pay for every click on their ad. The most popular type of PPC advertising is search engine advertising where you bid on keywords related to your business so your ad can appear high on the search engine result pages.
PPC is basically a shortcut to boosting traffic on your website instead of waiting for it to come organically. If you do it the right way, PPC can help you attract great potential customers and even increase sales. A similar form of search engine advertising is display advertising where you pay for banner ads to appear on search engine result pages or other websites.
Affiliate marketing is basically referral marketing. If you work with a company or a brand and want to recommend their products to your own audience or customers, the company will give you affiliate links. These links contain codes that track where the link was clicked from, what people bought, and who made the referral.
For each sale you make through affiliate links, you get a certain commission from the company. This is a reward for your marketing efforts and bringing more sales to the company. There are a lot of affiliate programs out there, each offering different commission percentages and incentives.
This Is the Only Online Marketing You’ll Need To Succeed
Whether you’re new to online marketing or have some experience with it, this detailed guide will help you understand the world of digital better. Use the strategies you learned in this guide to grow your online presence, capture leads, and build a loyal customer base.
Ready to take your business to the next level? Contact us today and let us create a customized online marketing strategy for your business that’ll attract new customers and boost sales.